Ownership & Means of Production

When seeking meaning, society may look up to institutions. Previously institutions such as church may have been the 'go to' for answers. In Ireland we can see the church has lost a large majority of its following in recent decades. This results in a need for a replacement institution. Society will constantly seek answers to … Continue reading Ownership & Means of Production

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Narratives and Stories

In adverting, every picture tells a story. These stories are encoded in such a way that the receiver can decode it with ease, perhaps even subconsciously. Advertising is reliant on the receivers understanding of the narrative presented in the ad. For example, the following advertisement (Fig 1.1) is for Levi Jeans. (Figure 1.1 Levi Jeans Advertisement) The narrative … Continue reading Narratives and Stories