When seeking meaning, society may look up to institutions. Previously institutions such as church may have been the 'go to' for answers. In Ireland we can see the church has lost a large majority of its following in recent decades. This results in a need for a replacement institution. Society will constantly seek answers to … Continue reading Ownership & Means of Production
In adverting, every picture tells a story. These stories are encoded in such a way that the receiver can decode it with ease, perhaps even subconsciously. Advertising is reliant on the receivers understanding of the narrative presented in the ad. For example, the following advertisement (Fig 1.1) is for Levi Jeans. (Figure 1.1 Levi Jeans Advertisement) The narrative … Continue reading Narratives and Stories
Semiotics is the study of signs and symbols. In society, we interpret numerous signs and symbols in our everyday lives. However, a sign is not a sign until it is interpreted as a sign. There are many signs and symbols that we give meaning to. For example, the gender sign is universally understood as Male and … Continue reading Semiotics 101
Accent and Delivery A message is encoded with particular meanings so it can be decoded by the receiver. However, while message does not change, its delivery can influence how it is received. Fluency Effect refers to the idea that the easier the message is to understand, the more truthful it is perceived. A person from … Continue reading Conversationalisation and Language
Discourse is not a tangible thing, it is a process. While you may not be able to point at something in a text and say "that is discourse" you can point at evidence of a discourse. We see discourse in language and text itself. The language used in society is evident of a discourse present. For example … Continue reading What is Discourse?
When examining the role of media in society as well as media bias, we focused on the news. A 2005 documentary titled Outfoxed: Rupert Murdoch's War on Journalism takes a look at the man behind the media. Outfoxed tells the story of the rise of Rupert Murdoch as a media mogul. Once at the top, … Continue reading Outfoxed
In today's media landscape, there seems to be a debate about what is newsworthy and what is just filler on our screens. For a story to be newsworthy, it should be of interest or importance to the public. Spencer-Thomas uses the concept of news values when establishing if a story is newsworthy. This news value … Continue reading Newsworthiness