Comparative Essay: Bus Eireann Strikes have ended

Bus Éireann services return to normal after strike -vs.- Bus Eireann get back on the road This comparative study looks at Irish commercial broadcasters, TV3, and public service broadcasters, RTÉ, and their news reports on April 13th, 2017. Both news report focus on the end of the Bus Eireann bus strikes after 21 days. This … Continue reading Comparative Essay: Bus Eireann Strikes have ended


CA2 – Semiotic Print Advertisement Analysis

(Figure 1.1 Hunky Dory Advertisement 2010) For the purposes of a semiotic analysis of a print advertisement, I have chosen this Hunky Dory advertisement from 2010 (Fig 1.1). This image, as well as many others in the campaign, faced much criticism for its depiction of women in sport. A second campaign appeared a year later but with … Continue reading CA2 – Semiotic Print Advertisement Analysis

Narratives and Stories

In adverting, every picture tells a story. These stories are encoded in such a way that the receiver can decode it with ease, perhaps even subconsciously. Advertising is reliant on the receivers understanding of the narrative presented in the ad. For example, the following advertisement (Fig 1.1) is for Levi Jeans. (Figure 1.1 Levi Jeans Advertisement) The narrative … Continue reading Narratives and Stories