Bus Éireann services return to normal after strike -vs.- Bus Eireann get back on the road This comparative study looks at Irish commercial broadcasters, TV3, and public service broadcasters, RTÉ, and their news reports on April 13th, 2017. Both news report focus on the end of the Bus Eireann bus strikes after 21 days. This … Continue reading Comparative Essay: Bus Eireann Strikes have ended
(Figure 1.1 Hunky Dory Advertisement 2010) For the purposes of a semiotic analysis of a print advertisement, I have chosen this Hunky Dory advertisement from 2010 (Fig 1.1). This image, as well as many others in the campaign, faced much criticism for its depiction of women in sport. A second campaign appeared a year later but with … Continue reading CA2 – Semiotic Print Advertisement Analysis
When seeking meaning, society may look up to institutions. Previously institutions such as church may have been the 'go to' for answers. In Ireland we can see the church has lost a large majority of its following in recent decades. This results in a need for a replacement institution. Society will constantly seek answers to … Continue reading Ownership & Means of Production
In adverting, every picture tells a story. These stories are encoded in such a way that the receiver can decode it with ease, perhaps even subconsciously. Advertising is reliant on the receivers understanding of the narrative presented in the ad. For example, the following advertisement (Fig 1.1) is for Levi Jeans. (Figure 1.1 Levi Jeans Advertisement) The narrative … Continue reading Narratives and Stories
Semiotics is the study of signs and symbols. In society, we interpret numerous signs and symbols in our everyday lives. However, a sign is not a sign until it is interpreted as a sign. There are many signs and symbols that we give meaning to. For example, the gender sign is universally understood as Male and … Continue reading Semiotics 101
Accent and Delivery A message is encoded with particular meanings so it can be decoded by the receiver. However, while message does not change, its delivery can influence how it is received. Fluency Effect refers to the idea that the easier the message is to understand, the more truthful it is perceived. A person from … Continue reading Conversationalisation and Language
Discourse is not a tangible thing, it is a process. While you may not be able to point at something in a text and say "that is discourse" you can point at evidence of a discourse. We see discourse in language and text itself. The language used in society is evident of a discourse present. For example … Continue reading What is Discourse?