Has the Shift from Appointment Television to Binge Watching Influenced Audience’s Motivations and Behavioural Habits?

The full text of my thesis is now available online:

https://www.researchgate.net/publication/316841683_Has_the_Shift_from_Appointment_Television_to_Binge_Watching_Influenced_Audience’s_Motivations_and_Behavioural_Habits

 

Abstract

The shift from appointment television to binge watching is a direct response to the development of new technologies and services. To understand what effect this has had on audiences, this study investigates how audiences engage with television today and how their viewing habits may have differed from their past engagement. Surveys and interviews were conducted with members of the public, as well as one expert, to collect data which was then analysed and discussed. The result of this research shows that audiences daily lives are impacted by their choices in relation to television. Audiences social life, sleep habits, social media engagement and internet usage, have been altered by the choice to consume content in large quantities. The implications of these choices are outlined in the findings with many respondents noting that their television consumption has an impact on their daily lives.

Keywords: Television Audiences, Audience Motivations, Appointment Television, Time- Shifting, Binge watching, Spoiler Culture

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